Past, present and future of Barilla company is told with the voice of Mr. Pietro Barilla Senior. A story made of passion, engagement, savoir faire and the future to come: a tale of a family, the soul of Barilla. The spot, created by Young & Rubicam, produced by Brw and directed by Javier Blanco, has been filmed in South Africa, New York, Lombardia and Emilia Romagna. The music has been composed by Ferdinando Arnò.